新传考研六大专业30+个研究方向，哪个适合你？
<article class="syl-article-base tt-article-content syl-page-article syl-device-pc"><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/87d616605cb34101824ceca2f86d1eb8~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=gYA5PpnyHoLzGEbG3CIDJGoixmQ%3D" img_width="637" img_height="202" image_type="5" mime_type="image/gif" web_uri="tos-cn-i-qvj2lq49k0/87d616605cb34101824ceca2f86d1eb8" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="1"><span style="letter-spacing: 1px;">“学姐，新闻传播考研只有新闻学、传播学、新闻与传播（MJC）三个选项吗？”</span></p><p data-track="2"><span style="letter-spacing: 1px;">“no！<strong><span style="color: #AB1942; --tt-darkmode-color: #DF285B;">想要报考新传，其实还有很多其他专业选择</span></strong>！！”</span></p><div class="tableWrapper"><div class="syl-shadow-provider"><div class="syl-table-wrap"><table style="min-width: 56px;"><colgroup><col></colgroup><tbody><tr><td><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/12f9ae18b6b146f28f3e244958b8cc55~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=pjktnOU6p2%2B9uFqFf29pYVTYgvg%3D" img_width="1080" img_height="290" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/12f9ae18b6b146f28f3e244958b8cc55" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div></td></tr></tbody></table></div></div></div><p data-track="3"><span style="letter-spacing: 1px;">新闻传播学作为一级学科，下设许多专业，每个专业下面又有多个方向！<strong>粗略计算一下，大致有6大热门专业，30+个比较普遍的具体研究方向</strong><span style="color: #888888; --tt-darkmode-color: #888888;">（一些不太普遍的不列入此次统计）</span><strong>！</strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">学姐汇总了6大专业.</span></span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0fc1d49a9e194ebcb3fb09b4ff5e7a4a~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=zbIFktIN%2Bg7Sm5TiEaqV%2FbQB7tE%3D" img_width="1080" img_height="449" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/0fc1d49a9e194ebcb3fb09b4ff5e7a4a" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="5"><span style="letter-spacing: 1px;"><span style="color: #888888; --tt-darkmode-color: #888888;">｜在方向细分方面，每个学校的自主权较大，本文仅展示一些普遍性较强的细分方向</span></span></p><p data-track="6" class="syl-page-br syl-page-br-hide"><br></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cbe972c19520432fbed74c6b013ac438~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=pZ%2B%2BKJCqy14Mk2tm0Y8y0eTQeto%3D" img_width="1080" img_height="179" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/cbe972c19520432fbed74c6b013ac438" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="7" class="syl-page-br syl-page-br-hide"><br></p><p data-track="8" class="syl-page-br syl-page-br-hide"><br></p><p data-track="9"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业一：新闻学</span></strong></p><p data-track="10"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">注：有些院校的学硕统称为新闻传播学，新闻学属于下设的方向之一。</span></p><p data-track="11" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">01</span></strong></p><p data-track="12"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">人才培养</span></strong></p><p data-track="13"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻学是以人类社会客观存在的</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻现象</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">作为自己的研究对象，研究的重点是</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻事业和人类社会的关系</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">，探索</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻事业的产生、发展的特殊规律和新闻工作的基本要求</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">的一门科学。它研究的内容是</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻理论、新闻史和新闻业务</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">。新闻学的中心议题是：客观社会的诸条件对人类新闻活动的决定、支配作用以及新闻活动对社会的反作用。如果你热爱新闻、新闻史、新闻理论，喜欢探索新闻与社会的关系，那么新闻学适合你。</span></p><p data-track="14" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">02</span></strong></p><p data-track="15"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向</span></strong></p><p data-track="16"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻学专业的学生毕业后对口方向有三个：</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻业（包括专业媒体及一些单位的新闻宣传部门）、公关业和广告业</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">，就业领域很宽。除媒体内容生产岗位之外，新闻学专业学生还适合</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">广告、公关、传播、高校、企业宣传、政府宣传</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">等岗位的工作。</span></p><p data-track="17" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">03</span></strong></p><p data-track="18"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">院校推荐</span></strong></p><p data-track="19"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">1.四川大学</span></strong></p><p data-track="20"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">招收新闻学专业，新闻学专业分为新闻业务、新闻史论、融合媒体三个方向。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/122da9eff548453c8247734ad8bf627f~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=9gs9MRcJmElbT74T544GFshAzz8%3D" img_width="1080" img_height="766" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/122da9eff548453c8247734ad8bf627f" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="21" class="syl-page-br syl-page-br-hide"><br></p><p data-track="22"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2.厦门大学</span></strong></p><p data-track="23"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年新闻学专业拟招收14人（含推免）。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f8f58371fbf443819981a71f65a612fd~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=P2ej0yH70PwlDGFF5XWaBcUsHaE%3D" img_width="711" img_height="110" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/f8f58371fbf443819981a71f65a612fd" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="24" class="syl-page-br syl-page-br-hide"><br></p><p data-track="26"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">3.北京外国语大学</span></strong></p><p data-track="27"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年新闻学专业拟招收5人。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/17aaf5ec9f024318a0118fe5b1e514c9~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=A5EhnpvD4AJ%2BWwAX9bR66PtKiSQ%3D" img_width="1003" img_height="301" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/17aaf5ec9f024318a0118fe5b1e514c9" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="28" class="syl-page-br syl-page-br-hide"><br></p><p data-track="29"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">4.郑州大学</span></strong></p><p data-track="30"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年新闻学专业拟招收19人，分为穆青研究、新闻史论、新闻实务、广播电视新闻四个方向。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/44ef31d39d654f8e93d19709fa34ec36~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=bawLXgvMP4%2F%2BhdjXrgzRj4tlAzw%3D" img_width="798" img_height="725" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/44ef31d39d654f8e93d19709fa34ec36" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="31" class="syl-page-br syl-page-br-hide"><br></p><p data-track="32" class="syl-page-br syl-page-br-hide"><br></p><p data-track="33"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">5.上海交通大学</span></strong></p><p data-track="34"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">媒体与传播学院招收三个专业（新闻传播学、新闻与传播、艺术），不招收新闻学专业，但有新闻学方向（仅招收推免），同学们可以报考学硕下面的文化创业管理方向。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d612f14772654139bd260df737e482eb~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=zWq0BX6atFJir8cCUt9AxbedQ%2BI%3D" img_width="1080" img_height="526" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/d612f14772654139bd260df737e482eb" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="36" class="syl-page-br syl-page-br-hide"><br></p><p data-track="37"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">6.中国传媒大学</span></strong></p><p data-track="38"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年拟招收新闻学专业12名学生。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a22c8c0629a48a99b0295230103e65c~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=DmfV42XuXre9egF8RC04k0fedo0%3D" img_width="1080" img_height="1022" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/8a22c8c0629a48a99b0295230103e65c" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="39" class="syl-page-br syl-page-br-hide"><br></p><p data-track="41"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">7.暨南大学</span></strong></p><p data-track="42"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">招收新闻学专业，分为五大方向：马克思主义新闻观、新闻传播史、融合新闻学、视听媒体研究、传媒法规与信息伦理方向。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7187156ac2e94fe98f68e6809fcd2994~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=9JOIJ1wkmX6UB5OHU%2Fm7VguKgAE%3D" img_width="1080" img_height="823" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/7187156ac2e94fe98f68e6809fcd2994" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="43" class="syl-page-br syl-page-br-hide"><br></p><p data-track="45"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">8.华东政法大学</span></strong></p><p data-track="46"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年新闻学专业拟统招8人，分为法制新闻、新闻史论和新闻伦理与法规方向。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/beb4fcb81b864122bfa8c63cf571d7e8~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=%2FIFQKZ7%2BB7%2Faf13PYCBtbczVQtg%3D" img_width="1080" img_height="468" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/beb4fcb81b864122bfa8c63cf571d7e8" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="47" class="syl-page-br syl-page-br-hide"><br></p><p data-track="48"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">9.吉林大学</span></strong></p><p data-track="49"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年新闻学专业拟招收6人。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/07c794f987b14455aa12f2a4bff87580~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=zrJ77uiWiRJVsc3MZPdrZhxL2ug%3D" img_width="1034" img_height="970" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/07c794f987b14455aa12f2a4bff87580" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="51" class="syl-page-br syl-page-br-hide"><br></p><p data-track="52"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">10.陕西师范大学</span></strong></p><p data-track="53"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年新闻学专业拟招收6人，分为5大方向：新闻史、新闻理论、新闻实务、比较新闻学、网络新闻与媒体创新。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a25e6cf48c544c687eeb3cc1ba98300~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=v4wKHsongaUlynnfeR1jTxIVy1k%3D" img_width="1036" img_height="838" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/8a25e6cf48c544c687eeb3cc1ba98300" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="54" class="syl-page-br syl-page-br-hide"><br></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4cfee66f93c04559a457fd2a493f43f8~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=nnmK7Y%2BSFRRCTY9nxIAnyrSMyNw%3D" img_width="1080" img_height="167" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/4cfee66f93c04559a457fd2a493f43f8" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="55" class="syl-page-br syl-page-br-hide"><br></p><p data-track="56"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业二：传播学</span></strong></p><p data-track="57" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;"> 01</span></strong></p><p data-track="58"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">人才培养</span></strong></p><p data-track="59"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">传播学是研究人类一切</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">传播行为和传播过程发生、发展的规律</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">以及</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">传播与人和社会的关系</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">的学问，是</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">研究社会信息系统及其运行规律</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">的科学。简言之，传播学是研究人类</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">如何运用符号进行社会信息交流</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">的学科。它具有交叉性、边缘性、综合性等特点。培养具备传播学基本理论、英语交际能力、跨媒体实践能力和宽厚的人文素养的高级专门人才。</span></p><p data-track="60"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">如果你对传播过程、社会信息系统运行规律抱有研究的好奇心，想要深入研究传播学理论和传播研究方法，那么传播学适合你。</span></p><p data-track="61" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;"> 02</span></strong></p><p data-track="62"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向</span></strong></p><p data-track="63"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向主要有公务员、记者、采编、广播电视编导、文字编辑、组稿助理、秘书、文员编辑、网络运营专员、助理、事业单位人员等。</span></p><p data-track="64" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;"> 03</span></strong></p><p data-track="65"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">院校推荐</span></strong></p><p data-track="66"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">1.四川大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：招收传播学专业</span></p><p data-track="67"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2.厦门大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：2023年传播学招收13人</span></p><p data-track="68"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">3.华中科技大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：没有传播学专业，但有传播学方向</span></p><p data-track="69"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">4.清华大学：</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">没有传播学专业，但有传播学方向</span></p><p data-track="70"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">5.上海交通大学：</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">不招收传播学专业，但有传播学方向（仅招收推免）</span></p><p data-track="71"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">6.暨南大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：招收传播学专业</span></p><p data-track="72"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">7.中国传媒大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：招收传播学专业</span></p><p data-track="73"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">8.华东政法大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：2023年传播学专业招收10人</span></p><p data-track="74"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">9.吉林大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：2023年传播学专业招收6人（含推免）</span></p><p data-track="75"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">10.陕西师范大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：2023年招收传播学专业12名学生</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/37a70af547634f769ebe10e385e7345c~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=Jphd0UxuwinihqEh%2BLXIW%2FLkvR0%3D" img_width="1080" img_height="195" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/37a70af547634f769ebe10e385e7345c" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="76" class="syl-page-br syl-page-br-hide"><br></p><p data-track="77"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业三：新闻与传播（MJC）</span></strong></p><p data-track="78" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">01</span></strong></p><p data-track="79"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">人才培养</span></strong></p><p data-track="80"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">新闻与传播专业以</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业实践为工作导向，重视实践和应用</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">，培养在专业和专门技术上受到正规的、高水平训练的高层次人才。人才培养时间年限一般为二年，部分院校（如南京师范大学）为三年。专硕将学术性和职业性相结合，主要培养在某个专业或某一行业领域实际能力且有职业素养的高层次应用型人才。如果你更看重实践和应用，欢迎你报考新闻与传播专业。</span></p><p data-track="81" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">02</span></strong></p><p data-track="82"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向</span></strong></p><p data-track="83"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">可在各类报刊、通讯社、广播电台、电视台、网站、图片社以及广告、公关、出版发行等部门从事新闻文字、声像、图片的采写、编辑工作和经营管理工作，也可在国家机关、文化团体、企事业单位和教育科研等部门从事文化传播、管理和教学科研等工作。</span></p><p data-track="84" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">03</span></strong></p><p data-track="85"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">院校推荐</span></strong></p><p data-track="86"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">绝大多数院校的都是按照新闻与传播专业（不区分方向）招生，崽崽们选择时可以参考近2年的一志愿录取人数（不含推免），扩大上岸的几率。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7a200860066c490c9f4e5df4a32eba8c~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=yp9IJjbcgSvI2fBaH9jc%2FGLqqok%3D" img_width="1080" img_height="2032" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/7a200860066c490c9f4e5df4a32eba8c" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="87" class="syl-page-br syl-page-br-hide"><br></p><p data-track="88" class="syl-page-br syl-page-br-hide"><br></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/91e8885e8393495f9ca88ca035420fc2~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=NGONuMi1uvudRVbhKnsYqGsfDAk%3D" img_width="1080" img_height="3246" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/91e8885e8393495f9ca88ca035420fc2" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="89" class="syl-page-br syl-page-br-hide"><br></p><p data-track="90" class="syl-page-br syl-page-br-hide"><br></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/61e531cc935747ddab258b81e9036183~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=460kGcFrhshpex3oYkDbY5RbcIY%3D" img_width="1080" img_height="186" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/61e531cc935747ddab258b81e9036183" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="91">点击输入图片描述（最多30字）</p><p data-track="92"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业四：广告学</span></strong></p><p data-track="93" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">01</span></strong></p><p data-track="94"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">人才培养</span></strong></p><p data-track="95"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业培养具备广告学理论与技能、宽广的文化与科学知识，能在新闻媒介广告部门、广告公司、市场调查及信息咨询行业以及企事业单位从事</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">广告经营管理、广告策划创意和设计制作、市场营销策划及市场调查分析工作的广告学高级专门人才</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">。</span></p><p data-track="96"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">如果你对广告发生、发展的规律、广告理论、广告策划有研究兴趣，并且平时生活中乐于思考，脑洞大开，那广告学非常适合你。</span></p><p data-track="97" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">02</span></strong></p><p data-track="98"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向</span></strong></p><p data-track="99"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">广告学专业学生毕业后可在新闻媒介广告部门、广告公司、市场调查及信息咨询行业以及企事业单位从事广告经营管理、广告策划创意和设计制作、市场营销策划及市场调查分析工作。就业岗位有：品牌经理、市场推广经理、新媒体经理、平面设计、平面设计师、文案策划、美工、销售代表、销售经理、淘宝美工、文案、市场专员、客户经理、招聘专员、策划经理等。</span></p><p data-track="100" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">03</span></strong></p><p data-track="101"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">院校推荐</span></strong></p><p data-track="102"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">1.中国传媒大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：广告学专业招收13人</span></p><p data-track="103"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2.厦门大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：2023年广告学专业招收14人（含推免）</span></p><p data-track="104"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">3.陕西师范大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：传播学专业含广告与公共关系方向</span></p><p data-track="105"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">4.湘潭大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：新闻传播学专业含广告与公共关系方向</span></p><p data-track="106"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">5.复旦大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：不含广告学专业，但有广告学方向</span></p><p data-track="107"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">6.湖南大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：新闻传播学专业含广告学方向，2023年新闻传播学专业共招26人</span></p><p data-track="108"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">7.上海大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：新闻与传播专业含广告与会展实务方向，新闻传播学专业含广告与会展传播方向</span></p><p data-track="109"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">8.四川大学：</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">广告与媒介经济专业含广告学方向</span></p><p data-track="110"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">9.武汉大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：传播学专业含广告传播，2023年传播学专业统招10人（不含推免）</span></p><p data-track="111"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">10.湖南师范大学</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">：新闻传播学含广告学方向，2023年新闻传播学专业招收14人。新闻与传播专业含广告与文化创意，2023年新闻与传播专业招收27人</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/451b028b1f9d4e0d975a0f89355b521d~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=K4QoV3O3ytvdSZByZoy%2FupDcwjk%3D" img_width="1080" img_height="193" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/451b028b1f9d4e0d975a0f89355b521d" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="112" class="syl-page-br syl-page-br-hide"><br></p><p data-track="113"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业五：MFA（广播电视）</span></strong></p><p data-track="114" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">01</span></strong></p><p data-track="115"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">人才培养</span></strong></p><p data-track="116"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">立足于新闻传播学的内在规律，着眼于</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">广播电视事业发展的现实需要和未来前景</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">，旨在培养德、智、体、美全面发展，能够在广播电视机构以及其他传媒、企事业单位从事采访、报道、拍摄、编辑、主持、策划、管理等工作的高素质应用型专门人才。</span></p><p data-track="117"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">如果你热爱艺术和新传，但觉得新传专业又太卷，那欢迎你报考广播电视专业，成为MFA艺术硕士。</span></p><p data-track="118" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">02</span></strong></p><p data-track="119"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向</span></strong></p><p data-track="120"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">毕业生既可以</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">进入各类广播电视机构从事节目策划、摄像、后期制作、节目编导、媒介管理等工作</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">；也可以进入各类传统媒体、新媒体机构、影视制作机构和广告公司等，从事信息采编、音视频制作与发布、项目策划、新媒体制作与发布等工作；同时也可以进入各级机关、企事业单位，从事对内及对外宣传工作。</span></p><p data-track="121" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">03</span></strong></p><p data-track="122"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">院校推荐</span></strong></p><p data-track="123"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">1.暨南大学</span></strong></p><p data-track="124"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">广播电视专业学位拟招收25人，分为三个方向视听艺术与创作、播音与主持艺术、文化遗产与创意传播</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6bcf69cfc3884f07b2bc346bec8d9657~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=bfrVlVb%2BSRhfWykb7lT%2F7BAfQQ0%3D" img_width="1080" img_height="477" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/6bcf69cfc3884f07b2bc346bec8d9657" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="126" class="syl-page-br syl-page-br-hide"><br></p><p data-track="127"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2.辽宁大学</span></strong></p><p data-track="128"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年广播电视专业拟招生20人，研究方向为电视编导。</span></p><div class="pgc-img"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a8508d591f404b188579bede64084d87~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=5KZY1vqduCv9xB0C2HGCEeQvrZo%3D" img_width="1041" img_height="431" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/a8508d591f404b188579bede64084d87" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="129" class="syl-page-br syl-page-br-hide"><br></p><p data-track="131"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">3.中央民族大学</span></strong></p><p data-track="132"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年拟招收30名广播电视专业硕士研究生，扩招10人。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d969adde83ed483988552635a8070510~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=mq7DjdVde4s3Ip65c%2FNSXO90WtM%3D" img_width="993" img_height="171" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/d969adde83ed483988552635a8070510" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="133" class="syl-page-br syl-page-br-hide"><br></p><p data-track="134" class="syl-page-br syl-page-br-hide"><br></p><p data-track="135"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">4.浙江传媒学院</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">（第一年招生）</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7a9e588e53cc4f6d9b5bd06976d63c96~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=MVD6ntJ9ft1wblic0QSZV%2FqdKj0%3D" img_width="1080" img_height="288" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/7a9e588e53cc4f6d9b5bd06976d63c96" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="136" class="syl-page-br syl-page-br-hide"><br></p><p data-track="138"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">5.浙江师范大学</span></strong></p><p data-track="139"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">2023年广播电视专业拟招收20人。</span></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b82f8e5ee16d458da6036985f369eb67~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=9k1Xzl6FWJkxqzi%2F%2FxDMgCNOGhQ%3D" img_width="814" img_height="185" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/b82f8e5ee16d458da6036985f369eb67" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="140" class="syl-page-br syl-page-br-hide"><br></p><div class="pgc-img"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2ae541296010423f9be66c7b61227eb6~noop.image?_iz=58558&from=article.pc_detail&x-expires=1667977829&x-signature=O5n6nC1EmUx5P%2Bvs1Un2NopIQmY%3D" img_width="1080" img_height="181" image_type="1" mime_type="image/png" web_uri="tos-cn-i-qvj2lq49k0/2ae541296010423f9be66c7b61227eb6" class="syl-page-img" style="height: auto;"><p class="pgc-img-caption"></p></div><p data-track="142" class="syl-page-br syl-page-br-hide"><br></p><p data-track="143"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">专业六：网络与新媒体</span></strong></p><p data-track="144" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">01</span></strong></p><p data-track="145"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">人才培养</span></strong></p><p data-track="146"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">相比起传统媒体人才的培养，网络与新媒体专业技术与艺术兼容。其培养的人才，将要适应其媒介内容生产，媒介经营管理、新媒体设计制作等。网络与新媒体专业的设置就是为现代传媒产业服务，为新媒体行业发展与进步提供高质量的人才保障与智力支持。</span></p><p data-track="147"><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">如果你想</span><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">成为懂网络媒体策划与创意以及内容生产又懂新媒体运营的新媒体人才</span></strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">，那么新媒体与网络传播专业适合你。</span></p><p data-track="148" class="syl-line-pure-english"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">02</span></strong></p><p data-track="149"><strong><span style="color: #000000; --tt-darkmode-color: #A3A3A3;">就业方向</span></strong></p><p data-track="150"><span style="color: #00
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